What in the world is
SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization or SEO for short is an umbrella term for a variety of services that have the ambitious goal of getting your website to rank higher on search results (Google rankings).
To understand search engine optimization, you first must understand how search engines work. We've found this great video below that summarizes it in a simple way for you. (Video by Code.org)
Typically, Search Engine Optimization starts on your website with on-page SEO services. This service will make sure your website is coded and formatted in a way that best displays its information to search engine crawlers (small programs that crawl the internet to index every website for search engines).
By organizing your website's information in a way that allows the crawler to access everything it needs, your website will be more likely to rank organically and easier to improve with off-site SEO services.
Most websites only need to achieve high search rankings in their local area. Fortunately, there is a service that can help your website top the Google search rankings within your local area, even if you're competing with large national corporations.
You see, since your business address is within a local area, Google and Bing will place a higher emphasis on your content than a business which is not in your area.
What that means is, Atomic will be able to leverage your proximity by focusing on building citations (records of your business name, address, phone number, and website) which have a higher impact on local rankings.
This is one of the best ways to boost your website locally and get the most bang for your buck.
Link building is one of the most effecting ways to help a website rank higher on Google or Bing. In the end, the number of high quality links that point to your website has a direct ralationship with how well your website will rank.
Link building is one of the most difficult SEO services to do correctly. Typically, backlinks are secured by writing blog posts for other websites as a guest blogger, or by convincing a webmaster to list your website as a reference to replacing a previous link.
At Atomic, we have experience working with several strategies which we have honed over years of specialty education and experience. Every website has different needs, and so not every strategy is right for every client.
Our SEO team is ready to discuss which Link Building campaign would be the best fit for your website, so you can quickly climb the search engines ranks and get above your competition.
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